Understanding and Attracting Millennials

Understanding and Attracting Millennials

By Robyn Crigger 

Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends; most researchers and commentators use birth years ranging from the early 1980s to the early 2000s.

Neil Howe and William Strauss, authors of the 1991 book Generations: The History of America’s Future, 1584 to 2069, are often credited with coining the term. Howe and Strauss define the Millennial cohort as consisting of individuals born between 1982 and 2004. However, there are some who believe the beginning date of the Millennial Generation is 1976.

With every generation, there are... (Read Entire Story HERE)