Telephone: 952-292-7783
Discovering wisdom to gain results

About Us

Tell me and I forget; Teach me and I learn, Involve me and I remember!”  Benjamin Franklin


"Barb has a great appreciation and understanding for the Twin Cities labor market. Her network can make great things happen for her clients."

Executive Director/CEO
Wisconsin Manufacturing Extension Partnership, WMEP
"Being part of Barb’s network is like being part of a special club!"
Client Management Executive
Distribution Alternatives, Inc.
Lino Lakes, MN
" Barb provides an uplifting and endless supply of positive energy that is helpful in re-framing your point of view, and refocusing your efforts to be more strategic."
Brigadier General
Minnesota National Guard
"Barb helped me with negotiating skills to realize a higher salary and other benefits for a higher compensation package in my new role."
CFO and Treasurer
APi Group, Inc.
"Barb was a tremendous coach in a period of transition. She approached my search with both strategic and tactical insight - supporting and challenging me along the way.”
Stylmark, Inc.
“Barbara achieves success with a warm smile combined with a laser like focus. Having Barbara in your career corner is a big plus!”
The Courage Group, Inc.
“Barb’s impeccable character, keen insight, and executive coaching experience enables her to quickly develop a client-focused action plan that generates results.”
Marketing Ventures, Inc.
"Barb truly understands the marketplace and uses that knowledge to help her clients build and manage positive relationships with all career stakeholders."
Chandler Group Executive Search
"Barb’s strategic focus, contagious energy, positive attitude and dedication to the success of her clients are innate gifts which empower others to achieve success through her coaching."
Business Project Manager
"When my knees get wobbly, Barb has been there as a true wing woman understanding the uncertainty of it all and courageously asking more of me."
Speaker & Author
"Barb is very outcomes-based in how she partners with her executive clients and displays great empathy, understanding and commitment to their success."
Right Management
Vice President, Strategic Business Development Consultant
"Barb’s counsel and insight have yielded tangible dividends.  I navigated the recruitment process with a more strategic approach and the results were successful within six months."
North Memorial Medical Center
Director of Diagnostics

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ECI In The News

Barb Adams OffiCenters September Innovator
Read the Interview


The three best words to describe Barb are energetic, empathetic, and effective.

A key value for Barb as an Executive Coach is building trusting, respectful relationships with her clients.  Barb focuses on a collaborative effort to help her clients change their thinking first so they then can change their behavior to become a good leader.  The effectiveness of leaders defines the results they will achieve. Barb’s mantra is “experience with reflection gives you insight”.

Barb is a Human Resource Development (HRD) executive with combined expertise in leadership development, career development, training and development, and organization development.  Barb is Founder & President of Executive Coaching Insight, Inc.

At ECI, we provide insightful leadership and career strategies for C-level individuals, senior leaders, middle management, and new hires growing as a high potential employee  We understand the critical success factors required for developing a good leader.  

Barb believes leadership is influence and the ability to influence is the result of adding value to others.  Barb has implemented best practices around providing customized solutions to meet the business needs of organizations for companies in both the global and North American marketplace.

Barb believes in giving back to the community.  Barb helped support executives in job transition by facilitating a monthly networking meeting for 16 years connecting individuals in the marketplace. Recognized as the “can’t miss” experience and most productive networking meeting for executives in the Twin Cities.

Throughout Barb’s career she has combined her professional life with her passion in health & wellness, volunteering for the military through the MN National Guard, being an advocate for the Beyond Yellow Ribbon Program, holding an executive board role in the natural food industry, and mentoring emerging female leaders.

Barb enjoys spending time with her family in the southwest hiking on the many various trails and volunteering for her ministry work.  

Barb holds a Master’s degree in Human Resource Development (HRD) from the University of St. Thomas, St. Paul, MN.

“Barb demonstrated integrity, respect, and trust in the coaching relationship. Very active listener, willing to challenge me when I needed it, gave me sound feedback and I felt as though she took the time to get to know me and understand me.” Executive Director, Mental Health Services
“During our meetings, Barb's focus was on me and finding ways to help me succeed.  She was always respectful of the information I shared.” Client Services Relationship Manager
“I have profound respect for Barb. She provided honest feedback, timely responses to questions, and confidentiality where appropriate.” Technical Solutions Consultant
“Barb listened diligently to everything I had to share. She respected my opinions and helped me navigate through tough situations in the most professional way possible. She guided me through the best way to approach conflicts and how to work on creating a sound base for myself.  Barb was good at keeping everything confidential while also helping navigate the challenge I was facing. She always helped me to find effective resolutions.” Product Manager
“Barb was amazing to work with.  She challenged me to see people, issues, and situations from a different point of view.  I found this very helpful in several situations.” Systems Manager
“Barb provided many real-life examples based on her experiences which aligned with many of the situations and experiences I shared allowing her to provide insight and direction.  She would point me to some of John Maxwell's teachings that would relate directly to some of my challenges and help me work through them.” Quality Systems Manager
“Barb understood business issues, challenges, and concerns very well.  She was quickly able to pull resources and/or options on how to address issues as they came up.” Information Design Consultant
“We had many conversations about issues, challenges, and concerns, all of which Barb understood and provided feedback and suggested resolutions.” Technical Sales Support

Barb is a driven thought leader with an authentic personality and passion for making a difference and radiates professionalism in everything she touches." OD & Change Management Consultant

Barb’s positive and energetic energy inspires people.”  Senior Program and Product Manager